If Contractions Come Before Birth… !

Then you’re a reborn baby boy.

Tonight you said—and you said it sincerely; you felt it. You meant it—you said “y’all”

Until tonight, you retained no experience of ever having said “y’all” without audible quotations around it, without heavy irony.

Your previous experiences involving “y’all” were of one mind: undivided against its usage. It stood for everything you spat at about the South in your early youth: your father’s family and friends, your home region, a philistine carelessness toward correct, educated English.

But now, you just might be a member of the South after all….

You even placed it within a very Southern sentence: 

“God bless y’all for working so late!”

You said that to the cashier at McDonald’s.

There seems to be a trend going with you such that when you get early-morning fast-food from your nearby, all-night drive-through, you experience something highly existential at the cashier window.

You feel very awkward about every bit of this, and you slightly disapprove of yourself. But in the same stride, you feel … a little … excited by it, even happy about it.

You’re definitely a different guy these days than the young man you were in younger years. And that’s … uh … something, isn’t it? Haha!

This commercial seems to be entirely in the style of Wes Anderson’s “The Fantastic Mr. Fox” … huh.

But thank goodness the advertisers included strong, obvious signals of due credit in this homage paid to a kids movie and its director.

And thank goodness that the same company which distributes Anderson’s films and rakes in revenue over them, treats the source of its inflow with courtesy. (Too often one sees businessmen taking on the manner of back-alley pimps, and severely exploiting their capitalized media; not Netflix!)

Instead of misappropriating art, it’s evident in the piece above that this company is a cut-above. Thank goodness Netflix makes more than money off art, it makes art!

Thank goodness the company that has almost single-handedly reduced the business form of the local video store to a paragraph in the pages of recent history, and made millions from it, has the tact to spend its competitive dollars on decent advertising!

Thank goodness: or else somebody might get mad!